Please use this identifier to cite or link to this item:
Authors: Nölleke-Przybylski, Pamela
Rimscha, Bjørn von
Möller, Johanna
Voci, Denise
Altmeppen, Klaus-Dieter
Karmasin, Matthias
Title: Patterns of structural and sequential ambidexterity in cross-border media management
Online publication date: 2-Jun-2019
Year of first publication: 2019
Language: english
Abstract: Organisational ambidexterity–the ability of a company to success- fully link exploitation and exploration–is a fruitful approach for cross-border management. It is a crucial concept for media compa- nies that, because of the dual (cultural and economic) character of their products, need to reconcile strategies of mere expansion with local customisation when engaging across borders. Drawing on semi- structured interviews with international media managers, this article captures patterns of ambidextrous strategising and organising in cross-border media activities. The article focuses on digitisation, which has altered the opportunities for balancing exploration and exploitation in internationalisation. The analysis reveals how, in this context, exploitation takes centre stage and how patterns of ambi- dexterity differ significantly depending on the media type and the background of the company.
DDC: 300 Sozialwissenschaften
300 Social sciences
Institution: Johannes Gutenberg-Universität Mainz
Department: FB 02 Sozialwiss., Medien u. Sport
Place: Mainz
URN: urn:nbn:de:hebis:77-publ-590927
Version: Accepted version
Publication type: Zeitschriftenaufsatz
License: In Copyright
Information on rights of use:
Journal: Journal of media business studies
Pages or article number: 1
Publisher: Routledge, Taylor & Francis
Publisher place: Abingdon
Issue date: 2019
ISSN: 2376-2977
Publisher URL:
Publisher DOI: 10.1080/16522354.2019.1619965
Appears in collections:JGU-Publikationen

Files in This Item:
  File Description SizeFormat
59092.pdf2.27 MBAdobe PDFView/Open