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Authors: Voci, Denise
Karmasin, Matthias
Nölleke-Przybylski, Pamela
Altmeppen, Klaus-Dieter
Möller, Johanna
Rimscha, Bjørn von
Title: What is a media company today? : Rethinking theoretical and empirical definitions
Online publication date: 29-Mar-2019
Year of first publication: 2019
Language: english
Abstract: Every day, media managers face different challenges in a constantly changing global economic, cultural and technological setting (Hollifield, Leblanc Wicks, Sylvie, & Lowrey, 2016, p. 110, 177; Albarran, 2013; Shaver & Shaver, 2008; Hollifield, 2001). Between all these challenges, questions on what a media company is today, how it might be defined and the kinds of features characterizing it often remain unanswered. These questions are rarely addressed by authors and scholars working in both business economics, journalism, media, and communication science, maybe because there is the existing assumption of a self-evident and generally accepted definition of the term “media company” (as argued by Sjurts, 2004, p. 390) which actually does not exist. The aim of this paper is therefore to offer an overview of the existing theoretical approaches used to define “media companies,” to identify possible shortcomings of each definitional approach and, deduced from there, to suggest a theoretically sound and empirically applicable approach, which takes into account the challenges and needs of the actual media landscape.
DDC: 300 Sozialwissenschaften
300 Social sciences
Institution: Johannes Gutenberg-Universität Mainz
Department: FB 02 Sozialwiss., Medien u. Sport
Place: Mainz
URN: urn:nbn:de:hebis:77-publ-590239
Version: Published version
Publication type: Zeitschriftenaufsatz
License: CC BY-NC-ND
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Journal: Studies in communication, Media
Pages or article number: 29
Publisher: Nomos
Publisher place: Baden-Baden
Issue date: 2019
ISSN: 2192-4007
Publisher URL:
Publisher DOI: 10.5771/2192-4007-2019-1-29
Appears in collections:JGU-Publikationen

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