Autoren:	Schneider, Sebastian
Titel:	Price-related consumer discussions in China and the United States : a cross-cultural study investigating price perceptions and word-of-mouth transmission
Online-Publikationsdatum:	4-Jul-2022
Erscheinungsdatum:	2022
Sprache des Dokuments:	Englisch
Zusammenfassung/Abstract:	Prices are among the most frequently discussed topics in consumer research. Although word-of-mouth is known to be highly influential and it is considered to be of growing importance, previous research has largely neglected price-related word-of-mouth, especially in a cross-cultural context. The present study fills this research gap by analyzing the effects of price-related word-of-mouth valence, price changes communicated by word-of-mouth, market mavenism and national culture on price fairness and expensiveness perceptions, as well as on subsequent word-of-mouth intentions. Two studies employing Hofstede’s national culture dimensions reveal considerable differences between the cultures of the United States and China.
DDC-Sachgruppe:	330 Wirtschaft 330 Economics
Veröffentlichende Institution:	Johannes Gutenberg-Universität Mainz
Organisationseinheit:	FB 03 Rechts- und Wirtschaftswissenschaften
Veröffentlichungsort:	Mainz
ROR:	https://ror.org/023b0x485
DOI:	http://doi.org/10.25358/openscience-7292
Version:	Published version
Publikationstyp:	Zeitschriftenaufsatz
Nutzungsrechte:	CC BY
Informationen zu den Nutzungsrechten:	https://creativecommons.org/licenses/by/4.0/
Zeitschrift:	Journal of revenue and pricing management 21
Seitenzahl oder Artikelnummer:	274 290
Verlag:	Springer Nature Switzerland AG
Verlagsort:	Cham
Erscheinungsdatum:	2022
ISSN:	1477-657X
DOI der Originalveröffentlichung:	10.1057/s41272-021-00337-8
Enthalten in den Sammlungen:	JGU-Publikationen