Gutenberg Open Science: Price-related consumer discussions in China and the United States : a cross-cultural study investigating price perceptions and word-of-mouth transmission

Please use this identifier to cite or link to this item: http://doi.org/10.25358/openscience-7292

Full metadata record

DC Field	Value	Language
dc.contributor.author	Schneider, Sebastian	-
dc.date.accessioned	2022-07-04T08:42:36Z	-
dc.date.available	2022-07-04T08:42:36Z	-
dc.date.issued	2022	-
dc.identifier.uri	https://openscience.ub.uni-mainz.de/handle/20.500.12030/7306	-
dc.description.abstract	Prices are among the most frequently discussed topics in consumer research. Although word-of-mouth is known to be highly influential and it is considered to be of growing importance, previous research has largely neglected price-related word-of-mouth, especially in a cross-cultural context. The present study fills this research gap by analyzing the effects of price-related word-of-mouth valence, price changes communicated by word-of-mouth, market mavenism and national culture on price fairness and expensiveness perceptions, as well as on subsequent word-of-mouth intentions. Two studies employing Hofstede’s national culture dimensions reveal considerable differences between the cultures of the United States and China.	en_GB
dc.language.iso	eng	de
dc.rights	CC BY	*
dc.rights.uri	https://creativecommons.org/licenses/by/4.0/	*
dc.subject.ddc	330 Wirtschaft	de_DE
dc.subject.ddc	330 Economics	en_GB
dc.title	Price-related consumer discussions in China and the United States : a cross-cultural study investigating price perceptions and word-of-mouth transmission	en_GB
dc.type	Zeitschriftenaufsatz	de
dc.identifier.doi	http://doi.org/10.25358/openscience-7292	-
jgu.type.dinitype	article	en_GB
jgu.type.version	Published version	de
jgu.type.resource	Text	de
jgu.organisation.department	FB 03 Rechts- und Wirtschaftswissenschaften	de
jgu.organisation.number	2300	-
jgu.organisation.name	Johannes Gutenberg-Universität Mainz	-
jgu.rights.accessrights	openAccess	-
jgu.journal.title	Journal of revenue and pricing management	de
jgu.journal.volume	21	de
jgu.pages.start	274	de
jgu.pages.end	290	de
jgu.publisher.year	2022	-
jgu.publisher.name	Springer Nature Switzerland AG	de
jgu.publisher.place	Cham	de
jgu.publisher.issn	1477-657X	de
jgu.organisation.place	Mainz	-
jgu.subject.ddccode	330	de
jgu.publisher.doi	10.1057/s41272-021-00337-8	de
jgu.organisation.ror	https://ror.org/023b0x485
Appears in collections:	JGU-Publikationen

Files in This Item:

	File	Description	Size	Format
	pricerelated_consumer_discuss-20220701135651215.pdf		826.03 kB	Adobe PDF	View/Open

Show simple item record