Please use this identifier to cite or link to this item:
http://doi.org/10.25358/openscience-7292
Authors: | Schneider, Sebastian |
Title: | Price-related consumer discussions in China and the United States : a cross-cultural study investigating price perceptions and word-of-mouth transmission |
Online publication date: | 4-Jul-2022 |
Year of first publication: | 2022 |
Language: | english |
Abstract: | Prices are among the most frequently discussed topics in consumer research. Although word-of-mouth is known to be highly influential and it is considered to be of growing importance, previous research has largely neglected price-related word-of-mouth, especially in a cross-cultural context. The present study fills this research gap by analyzing the effects of price-related word-of-mouth valence, price changes communicated by word-of-mouth, market mavenism and national culture on price fairness and expensiveness perceptions, as well as on subsequent word-of-mouth intentions. Two studies employing Hofstede’s national culture dimensions reveal considerable differences between the cultures of the United States and China. |
DDC: | 330 Wirtschaft 330 Economics |
Institution: | Johannes Gutenberg-Universität Mainz |
Department: | FB 03 Rechts- und Wirtschaftswissenschaften |
Place: | Mainz |
ROR: | https://ror.org/023b0x485 |
DOI: | http://doi.org/10.25358/openscience-7292 |
Version: | Published version |
Publication type: | Zeitschriftenaufsatz |
License: | CC BY |
Information on rights of use: | https://creativecommons.org/licenses/by/4.0/ |
Journal: | Journal of revenue and pricing management 21 |
Pages or article number: | 274 290 |
Publisher: | Springer Nature Switzerland AG |
Publisher place: | Cham |
Issue date: | 2022 |
ISSN: | 1477-657X |
Publisher DOI: | 10.1057/s41272-021-00337-8 |
Appears in collections: | JGU-Publikationen |
Files in This Item:
File | Description | Size | Format | ||
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pricerelated_consumer_discuss-20220701135651215.pdf | 826.03 kB | Adobe PDF | View/Open |