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Preview | Issue date | Online publication date | Title | Author(s) |
---|---|---|---|---|
2022 | 4-Jul-2022 | Price-related consumer discussions in China and the United States : a cross-cultural study investigating price perceptions and word-of-mouth transmission | Schneider, Sebastian | |
2022 | 27-Jun-2022 | You paid what!?: Understanding price-related word-of-mouth and price perception among opinion leaders and innovators | Schneider, Sebastian; Huber, Frank |