Raw data for "Reaching the voters : parties use of Google Ads in the 2021 German federal election"

Fitzpatrick, Jasmin; Nostitz, Felix-Christopher von

Raw data for "Reaching the voters : parties use of Google Ads in the 2021 German federal election"

dc.contributor.author	Fitzpatrick, Jasmin
dc.contributor.author	Nostitz, Felix-Christopher von
dc.date.accessioned	2024-09-13T07:46:47Z
dc.date.available	2024-09-13T07:46:47Z
dc.date.issued	2024
dc.description.abstract	Based on the public data provided via Google's Ads Library, we constructed a subset consisting of political ads displayed during the final eight weeks leading up to the 2021 Bundestag election (the main campaign period). The subset contains 5131 observations, from 27 July to 26 September 2021, focusing only on ads from political parties and their chapters. We grouped the advertisers by party (15 in total) and created a variable indicating the organizational level (federal, state, local, or youth organizations). The data was processed using RStudio 2024.04.2 (R version 4.4.1)	en_GB
dc.identifier.doi	http://doi.org/10.25358/openscience-10680
dc.identifier.uri	https://openscience.ub.uni-mainz.de/handle/20.500.12030/10698
dc.language.iso	eng	de
dc.rights	CC-BY-4.0	*
dc.rights.uri	https://creativecommons.org/licenses/by/4.0/	*
dc.subject.ddc	300 Sozialwissenschaften	de_DE
dc.subject.ddc	300 Social sciences	en_GB
dc.subject.ddc	320 Politik	de_DE
dc.subject.ddc	320 Political science	en_GB
dc.title	Raw data for "Reaching the voters : parties use of Google Ads in the 2021 German federal election"	en_GB
dc.type	Datensammlung	de
jgu.date.collected-end	2021-09-26
jgu.date.collected-start	2021-07-27
jgu.date.created-start	2021-10-21
jgu.description.edition	1.0	de
jgu.description.extent	100 MB	de
jgu.description.methods	Compilation	de
jgu.organisation.department	FB 02 Sozialwiss., Medien u. Sport	de
jgu.organisation.name	Johannes Gutenberg-Universität Mainz
jgu.organisation.number	7910
jgu.organisation.place	Mainz
jgu.organisation.ror	https://ror.org/023b0x485
jgu.relation.IsSourceOf	10.25358/openscience-12268
jgu.relation.IsSupplementTo	10.17645/mac.8543
jgu.rights.accessrights	openAccess
jgu.subject.ddccode	300	de
jgu.subject.ddccode	320	de
jgu.type.dinitype	ResearchData	en_GB
jgu.type.resource	Text	de
jgu.type.version	Original work	de

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Name:: reaching_the_voters__parties_-20240906093744328.csv
Size:: 762.54 MB
Format:: Comma-Separated Values
Description:: public data from Google Ads Library

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Name:: reaching_the_voters__parties_-20240906093750826.csv
Size:: 16.3 MB
Format:: Comma-Separated Values
Description:: cleaned data set (specification regarding period, area and advertisers)

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