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Authors: Osterholz, Sarah
Mosel, Emily I.
Egloff, Boris
Title: #Insta personality : personality expression in Instagram accounts, impression formation, and accuracy of personality judgments at zero acquaintance
Online publication date: 2-Feb-2023
Year of first publication: 2022
Language: english
Abstract: Objective: This study examined personality expression, impression formation, and the consensus and accuracy of zero-acquaintance personality judgments that were based on people's Instagram accounts.
Method: Self- and informant reports of the Big Five personality traits, self-esteem, and narcissism were collected for 102 Instagram users. Screenshots were taken of Instagram users' profiles, including up to the 102 latest available Instagram posts. A number of Instagram cues were objectively retrieved, counted, and rated by independent trained cue coders from the screenshots. 100 unacquainted observers then judged the Big Five traits, self-esteem, and narcissism on the basis of Instagram screenshots only.
Results: We identified Instagram account characteristics that were associated with users' personality traits (measured with self-reports, informant reports, and self-informant composites) and observers' zero-acquaintance personality judgments. Personality judgments that were based on Instagram accounts demonstrated consensus and significantly converged with Instagram users' Big Five traits, self-esteem, and narcissism across all three personality criteria. Averaged-observer accuracy correlations for self-informant composite scores ranged from r = .44 (p < .001) for extraversion to r = .25 (p = .013) for conscientiousness.
Conclusions: Our findings provide insight into cue processes of online self-portrayal and impression formation on Instagram and the level of zero-acquaintance accuracy.
DDC: 150 Psychologie
150 Psychology
Institution: Johannes Gutenberg-Universität Mainz
Department: FB 02 Sozialwiss., Medien u. Sport
Place: Mainz
Version: Published version
Publication type: Zeitschriftenaufsatz
Document type specification: Scientific article
License: CC BY
Information on rights of use:
Journal: Journal of personality
Version of Record (VoR)
Publisher: John Wiley & Sons, Ltd
Publisher place: Boston
Issue date: 2022
ISSN: 1467-6494
Publisher DOI: 10.1111/jopy.12756
Appears in collections:DFG-491381577-H

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