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Mosel, Emily I.
|Title:||#Insta personality : personality expression in Instagram accounts, impression formation, and accuracy of personality judgments at zero acquaintance|
|Online publication date:||2-Feb-2023|
|Year of first publication:||2022|
|Abstract:||Objective: This study examined personality expression, impression formation, and the consensus and accuracy of zero-acquaintance personality judgments that were based on people's Instagram accounts.|
Method: Self- and informant reports of the Big Five personality traits, self-esteem, and narcissism were collected for 102 Instagram users. Screenshots were taken of Instagram users' profiles, including up to the 102 latest available Instagram posts. A number of Instagram cues were objectively retrieved, counted, and rated by independent trained cue coders from the screenshots. 100 unacquainted observers then judged the Big Five traits, self-esteem, and narcissism on the basis of Instagram screenshots only.
Results: We identified Instagram account characteristics that were associated with users' personality traits (measured with self-reports, informant reports, and self-informant composites) and observers' zero-acquaintance personality judgments. Personality judgments that were based on Instagram accounts demonstrated consensus and significantly converged with Instagram users' Big Five traits, self-esteem, and narcissism across all three personality criteria. Averaged-observer accuracy correlations for self-informant composite scores ranged from r = .44 (p < .001) for extraversion to r = .25 (p = .013) for conscientiousness.
Conclusions: Our findings provide insight into cue processes of online self-portrayal and impression formation on Instagram and the level of zero-acquaintance accuracy.
|Institution:||Johannes Gutenberg-Universität Mainz|
|Department:||FB 02 Sozialwiss., Medien u. Sport|
|Document type specification:||Scientific article|
|Information on rights of use:||https://creativecommons.org/licenses/by/4.0/|
|Journal:||Journal of personality|
Version of Record (VoR)
|Publisher:||John Wiley & Sons, Ltd|
|Appears in collections:||DFG-491381577-H|
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|insta_personality___personali-20230126140335400.pdf||255.46 kB||Adobe PDF||View/Open|