You paid what!?: Understanding price-related word-of-mouth and price perception among opinion leaders and innovators

Schneider, SebastianHuber, Frank2022-06-272022-06-272022https://openscience.ub.uni-mainz.de/handle/20.500.12030/7225engCC-BY-4.0https://creativecommons.org/licenses/by/4.0/330 Wirtschaft330 EconomicsYou paid what!?: Understanding price-related word-of-mouth and price perception among opinion leaders and innovatorsZeitschriftenaufsatz