Scheiding, Oliver2020-12-152020-12-152020https://openscience.ub.uni-mainz.de/handle/20.500.12030/5387engCC-BY-4.0https://creativecommons.org/licenses/by/4.0/050 Zeitschriften050 General serials and their indexes420 Englisch420 EnglishIndie magazines as brands : aesthetic communication and designing the "kinfolk" experienceZeitschriftenaufsatz