Brand formative design - development and assessment of product design from a future, brand and consumer perspective

Of, Jan2014-07-072014-07-072014https://openscience.ub.uni-mainz.de/handle/20.500.12030/4261engInC-1.0https://rightsstatements.org/vocab/InC/1.0/330 Wirtschaft330 EconomicsBrand formative design - development and assessment of product design from a future, brand and consumer perspectiveDissertationurn:nbn:de:hebis:77-37616395 S.