Please use this identifier to cite or link to this item: http://doi.org/10.25358/openscience-7211
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dc.contributor.authorSchneider, Sebastian-
dc.contributor.authorHuber, Frank-
dc.date.accessioned2022-06-27T08:28:15Z-
dc.date.available2022-06-27T08:28:15Z-
dc.date.issued2022-
dc.identifier.urihttps://openscience.ub.uni-mainz.de/handle/20.500.12030/7225-
dc.description.abstractAlthough prices are the most discussed topic in consumer conversations, research has mostly neglected the field of price-related word-of-mouth (WOM). The present study picks up this research gap by analyzing the effects of price-WOM valence and price change communicated by WOM on consumer price perception. While a WOM sender’s opinion is a stronger predictor of the recipient’s perceived price fairness, a price change communicated by WOM has a stronger effect on price expensiveness perceptions. Innovators are found to be more positive with their price fairness judgment compared to imitators, and opinion leaders are more prone to price-WOM than non-opinion leaders.en_GB
dc.language.isoengde
dc.rightsCC BY*
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/*
dc.subject.ddc330 Wirtschaftde_DE
dc.subject.ddc330 Economicsen_GB
dc.titleYou paid what!?: Understanding price-related word-of-mouth and price perception among opinion leaders and innovatorsen_GB
dc.typeZeitschriftenaufsatzde
dc.identifier.doihttp://doi.org/10.25358/openscience-7211-
jgu.type.dinitypearticleen_GB
jgu.type.versionPublished versionde
jgu.type.resourceTextde
jgu.organisation.departmentFB 03 Rechts- und Wirtschaftswissenschaftende
jgu.organisation.number2300-
jgu.organisation.nameJohannes Gutenberg-Universität Mainz-
jgu.rights.accessrightsopenAccess-
jgu.journal.titleJournal of revenue and pricing managementde
jgu.journal.volume21de
jgu.pages.start64de
jgu.pages.end80de
jgu.publisher.year2022-
jgu.publisher.nameSpringer Nature Switzerland AGde
jgu.publisher.placeChamde
jgu.publisher.issn1477-657Xde
jgu.organisation.placeMainz-
jgu.subject.ddccode330de
jgu.publisher.doi10.1057/s41272-021-00289-zde
jgu.organisation.rorhttps://ror.org/023b0x485
Appears in collections:JGU-Publikationen

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