Please use this identifier to cite or link to this item: http://doi.org/10.25358/openscience-382
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dc.contributor.editorSiegert, Gabriele-
dc.contributor.editorRimscha, Bjørn von-
dc.contributor.editorGrubenmann, Stephanie-
dc.date.accessioned2017-04-13T13:47:06Z-
dc.date.available2017-04-13T15:47:06Z-
dc.date.issued2017-
dc.identifier.urihttps://openscience.ub.uni-mainz.de/handle/20.500.12030/384-
dc.description.abstractIn today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.en_GB
dc.language.isoeng-
dc.relation.ispartofseriesAge of access? - Grundfragen der Informationsgesellschaft ; volume 7-
dc.rightsCC BY-NC-NDde_DE
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/3.0/-
dc.subject.ddc300 Sozialwissenschaftende_DE
dc.subject.ddc300 Social sciencesen_GB
dc.titleCommercial communication in the digital age : information or disinformation?en_GB
dc.typeSammelbandde_DE
dc.identifier.urnurn:nbn:de:hebis:77-publ-564796-
dc.identifier.doihttp://doi.org/10.25358/openscience-382-
jgu.type.dinitypebook-
jgu.type.versionPublished versionen_GB
jgu.type.resourceText-
jgu.description.extent270 S.-
jgu.organisation.departmentFB 02 Sozialwiss., Medien u. Sport-
jgu.organisation.number7910-
jgu.organisation.nameJohannes Gutenberg-Universität Mainz-
jgu.rights.accessrightsopenAccess-
jgu.publisher.year2017-
jgu.publisher.nameDe Gruyter Saur-
jgu.publisher.placeBerlin-
jgu.publisher.isbn978-3-11-041650-3-
jgu.organisation.placeMainz-
jgu.subject.ddccode300-
opus.date.accessioned2017-04-13T13:47:06Z-
opus.date.modified2017-05-04T07:42:40Z-
opus.date.available2017-04-13T15:47:06-
opus.subject.dfgcode02-111-
opus.organisation.stringFB 02: Sozialwissenschaften, Medien und Sport: Institut für Publizistikde_DE
opus.identifier.opusid56479-
opus.institute.number0205-
opus.metadataonlyfalse-
opus.type.contenttypeKeinede_DE
opus.type.contenttypeNoneen_GB
opus.affiliatedRimscha, Bjørn von-
jgu.publisher.doi10.1515/9783110416794-
jgu.organisation.rorhttps://ror.org/023b0x485-
Appears in collections:JGU-Publikationen

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