Herausgeber:	Siegert, Gabriele Rimscha, Bjørn von Grubenmann, Stephanie
Titel:	Commercial communication in the digital age : information or disinformation?
Online-Publikationsdatum:	13-Apr-2017
Erscheinungsdatum:	2017
Sprache des Dokuments:	Englisch
Zusammenfassung/Abstract:	In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.
DDC-Sachgruppe:	300 Sozialwissenschaften 300 Social sciences
Veröffentlichende Institution:	Johannes Gutenberg-Universität Mainz
Organisationseinheit:	FB 02 Sozialwiss., Medien u. Sport
Veröffentlichungsort:	Mainz
ROR:	https://ror.org/023b0x485
DOI:	http://doi.org/10.25358/openscience-382
URN:	urn:nbn:de:hebis:77-publ-564796
Version:	Published version
Publikationstyp:	Sammelband
Nutzungsrechte:	CC BY-NC-ND
Informationen zu den Nutzungsrechten:	https://creativecommons.org/licenses/by-nc-nd/3.0/
Umfang:	270 S.
Verlag:	De Gruyter Saur
Verlagsort:	Berlin
Erscheinungsdatum:	2017
ISBN:	978-3-11-041650-3
DOI der Originalveröffentlichung:	10.1515/9783110416794
Enthalten in den Sammlungen:	JGU-Publikationen